The Chartered Institute of Marketing Ghana
(CIMG) has signed a Memorandum of Understanding (MoU) with Kings University
College (KUC), officially recognising the institution as a CIMG Accredited
Study Centre.
The partnership represents a significant
milestone in advancing professional marketing education in Ghana. Through the
accreditation, Kings University College will offer programmes that align with
CIMG’s professional standards and curriculum, providing students and
professionals with access to recognised marketing qualifications.
Speaking at the signing ceremony, representatives from both institutions
highlighted the importance of strengthening collaboration between academia and
professional bodies to build capacity in Ghana's marketing industry.
Prof. Albert A. Addo-Quaye, President of Kings University College,
remarked: "It is a privilege to partner with CIMG and to have our
campus recognised as an accredited study centre. This collaboration opens a
meaningful avenue for our students to take the necessary steps toward chartered
status, something we will actively encourage. We see this as a truly beneficial
arrangement, and we are fully committed to fulfilling every obligation that
comes with it."
The accreditation will enable students at Kings University College to
pursue professional marketing training within a structured academic
environment, equipping them with the knowledge, skills, and practical insights
required to thrive in today's competitive business landscape.
The National President of CIMG, Mr. Michael Abbiw, underscored the
transformative potential of the partnership: "I am happy because at
CIMG, we want to deepen our roots but most importantly, we need to bring
service to the team and graduates. I am hoping that students do not finish
school before they charter. By integrating CIMG's professional marketing qualification
into the Kings University College experience, a student can begin their degree
and attain their professional certifications within the same four years. This
directly addresses the gap we keep hearing that graduates are not
industry-ready. When you balance academic training with professional
certification, you close that gap. Beyond marketing students, this opportunity
extends to those studying journalism, sociology, information studies, and
beyond, because marketing touches every industry. I look forward to a
collaboration that transforms how we develop the next generation of marketing
professionals in Ghana."
The
collaboration also forms part of CIMG’s broader strategy to expand access to
professional marketing education and nurture competent marketing practitioners
across the country.
Officials
from both institutions expressed confidence that the partnership will
contribute significantly to the development of future marketing leaders and
further strengthen the marketing profession in Ghana.
The
MoU marks the beginning of a long-term institutional relationship anchored in a
shared commitment to excellence, relevance, and the advancement of the
marketing profession.
.jpeg)
0 Comments