The Chartered Institute of Marketing,
Ghana (CIMG) and Central University have officially signed a Memorandum of
Understanding (MoU) at the University’s Miotso Campus, establishing a
comprehensive framework for collaboration between the two institutions.
This strategic partnership aims to bridge
the gap between theory and industry practice through initiatives in
accreditation, internships, research, innovation, and professional development,
ensuring that graduates are equipped with globally competitive, market-ready
skills.
Speaking at the signing ceremony, the
National President of CIMG, Mr. Michael Abbiw, reiterated the Institute’s
mission to set the highest standards for marketing practice in Ghana.
“This partnership reflects our commitment
to setting the highest standards for marketing practice in Ghana. By providing
students with access to professional certification, mentorship, internships,
and direct industry exposure, we are helping to bridge the gap between academic
learning and professional practice,” he stated.
On his part, the Pro Vice-Chancellor of
the University, Prof. Stephen Abbeny-Mickson, highlighted the importance of
strategic industry partnerships in preparing students for the demands of the
modern workplace: “The collaboration will equip students with practical skills,
enhance their employability, and ensure that academic programmes remain aligned
with evolving industry needs.”
“This is a long-overdue milestone. By
bridging the gap between academic rigor and professional standards, we are
creating a seamless transition for students from the lecture hall to the
corporate world, while responding directly to the changing demands of the job
market, where employability is increasingly defined by a blend of theoretical
knowledge and practical application,” he added.
The MoU outlines key areas of
collaboration focused on strengthening both academic and professional
development. These include support for the accreditation and development of
marketing programmes to ensure alignment with industry standards, joint research
initiatives to advance knowledge and innovation in the field, and
capacity-building opportunities for faculty through training, certification,
and professional membership.
The partnership will also facilitate practitioner-led lectures to bring real-world insights into the classroom, while positioning Central University as an accredited study centre for CIMG programmes, subject to approval in line with Section 8(3)(b) and Section 10(3) of the Education Regulatory Bodies Act, 2020 (Act 1023).
MEDIA CONTACT
Clarence Pappoe
CIMG Project Office
Rev J. J. Martey Block
UPSA Campus
Digital
Address: GT-345-5821
Tel:
0242307801
Email: communications@cimghana.org
ABOUT CIMG
The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973 (NRCD143). The Institute aims at seeing both private and public organizations embrace the marketing concept and be marketing-oriented in their operations. In 2020, the CIMG received a Presidential Charter by the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) with the main objects to set standards for the practice of marketing and to regulate the practice of the marketing profession in the country. In 2023, the CIMG Regulations (L.I. 2479) was passed by the Parliament of Ghana and has therefore come into force to enable the Institute execute its mandate and functions as stipulated in the CIMG ACT 2020 (Act 1021).Marketing is fundamental to the success of any business and the Chartered Institute of Marketing, Ghana, plays a major role in promoting the marketing profession, encouraging organisations to strive towards maintaining international standards in their marketing practice.
ABOUT CENTRAL UNIVERSITY
Central University is an educational Initiative
of the International Central Gospel Church (ICGC). It has its origins in a
short-term Pastoral training institute, which was started in October 1988 by
ICGC. It was later incorporated, in June 1991 under the name, Central Bible
College. In 1993, the name was changed again to Central Christian College. The
College later upgraded its programmes to the baccalaureate level, and in line
with national aspirations, expanded its programmes to include an integrated and
practice oriented business school, named Central Business School. To reflect
its new status as a liberal arts tertiary institution, the university was
re-christened Central University College in 1998. The National Accreditation
Board has since accredited it as a tertiary Institution. It is co-educational
with equal access for male and female enrolment. Central University has nine
(9) faculties/schools, namely the Central Business School (CBS), the School of
Architecture and Design (SADe), School of Graduate Studies (SGS), Faculty of
Arts and Social Sciences (FASS), Central Law School (CLS), School of Pharmacy
(SOP), School of Engineering and Technology (SET), the School of Medical
Sciences (SMS) and the School of Nursing and Midwifery (SNM). In January 2016,
the University College received the long awaited Presidential Charter to become
an autonomous and a fully-fledged university as Central University.
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