Serene Insurance LTD, a member of the First Sky
Group and a leading general insurance company has announced its support package
towards the participation of the national men’s football team, the Black Stars
at the June 2026 FIFA World Cup mundial to come off in USA, Mexico and Canada
between June 11 to July 19, 2026.
The package is made up of two million Ghana cedis
(GHS2 million) in cash and GHS 20 million Ghana cedis aggregate
limit Group Personal Accident Insurance cover for the period June 1, 2026 to
July 31st 2026, with a Hundred Thousand Ghana cedis (GHS100, 000.00)
cover for each member of the playing body, Thirty Thousand Ghana cedis
(GHS30, 000.00) for each member of the technical team and Ten Thousand
Ghana cedis cover (GHS10, 000.00) for each member of sponsored supporters
(fans) for the period. The 24-hour insurance policy covers bodily injury to or
death of any of the insured categories resulting from an accident during the duration
of the tournament.
The announcement was in response to Ghana’s
fundraising campaign ahead of the 2026 FIFA World Cup, which was officially
launched by President John Mahama at the Kempinski Hotel Gold Coast City, Accra
to raise Thirty Million US Dollars (US$30,000,000.00) to fund Ghana’s participation at the 2026 FIFA
World Cup and four international friendly matches.
Commenting on the support for the Ghana’s
participation at the FIFA 2026 World Cup Tournament, Chief Executive Officer,
Mrs. Mercy Naa Koshie Boampong observed that the Black Stars are the nation’s
pride on the pitch and Serene Insurance was honoured to support with cash and
insurance cover as a demonstration of its commitment in backing talents,
securing futures and celebrating victories.
‘We're not
just protecting players, we're protecting dreams, securing glory and shielding
Ghana’s pride in our shared journey to a historic feat at this year’s edition
of the global football fiesta. We are gratified to stand with the Black Stars
as they represent Ghana on the global stage and therefore imperative to rally
behind our team as they take on the world and make us proud in USA, Canada, and
Mexico.’ Mrs. Boampong remarked.
Mrs. Boampong reiterated that "this feat is a reflection of our belief in Ghana’s potential to
securing a winning future for mother Ghana through investments in sports providing
a major boost to the Black Stars’ preparations as the team gears up for the
tournament.”
The launch of the US$30m World Cup
fundraising campaign event brought together prominent stakeholders from the
sports, entertainment and business sectors, including former Black Stars
players, musicians and business leaders.
It was an opportunity to unveil a World Cup raffle
draw promotion as a strategic revenue handle to support Ghana’s campaign, to raise
the target amount to fund the team’s participation and also saw major financial
pledges, from mining and entertainment giants alongside other individuals and
corporate organisations.
Serene Insurance, as a key general business player in the industry, has
built and continues to build a privileged reputation as a provider of reliable
and cost-effective insurance products and services that address the needs of
the insuring public, culminating in recognitions such as Fastest Growing Insurance Company (2022), Best Growing Insurance Company for two consecutive years (2023 and 2024) and many other awards
including Emerging Insurance Brand
(2023).
Serene Insurance’s unrivalled customer service, strong financial base,
being one of the well capitalized players in the industry and inclusive product
penetration among other innovations, showing the steady growth and penetration
into the market in Ghana.
Serene Insurance’s aggressive agency network expansion of over 300
active agents across the country, unrivalled customer service, strong financial
base, being one of the well capitalized players in the industry and inclusive
product penetration among other innovations, has positioned it as the New
Face of Insurance.
End
About Serene
Insurance Company Limited
Serene Insurance LTD, as a member of
the First Sky Group, has First Sky Construction, one of the largest local
construction companies in Ghana and Volta Serene Hotel, the only luxury hotel
in the Volta region as the primary shareholders. Having being incorporated in
2016, Serene Insurance LTD was officially outdoored in September 2018 to bring
innovation, speed and agility to the delivery of insurance products and
services within the country anchored on the belief of a satisfied client
telling the good Serene Insurance story to others.
Serene Insurance’s existence is
anchored on the following pillars:
(a) to build a strong foundation of
customer advocates
(b) the customer experience must drive
our marketing efforts
(c) belief in a satisfied client
telling the good Serene Insurance story to others
(d) Prompt claim payment service will
drive customer referrals.
Serene Insurance is indeed, the New
Face of Insurance.
Media Contact:
Public Relations Department
Phone:
020 854 3441
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