On January 28, 2026, Ivorian rap sensation Himra etched his name into music
history with a monumental performance at the Zénith Paris - La Villette. This
historic moment was orchestrated by Tieme Music, a powerhouse label services
company founded in 2022 by Franck and Charlène Osei-Mensah. Originally a
Ghanaian startup, the duo expanded Tieme Music into a pan-African
"cultural embassy" designed to dismantle the barriers facing
independent artists. By providing high-tier marketing, legal support, and
professional distribution tools, the Osei-Mensahs created a strategic bridge
between the Ivorian streets and the global stage, transforming Himra from a
local drill king into an international phenomenon.
The culmination of this vision arrived as Himra’s hit single
"Number One," featuring Nigerian star Minz, was officially certified
Gold by France’s National Syndicate of Phonographic Publishing (SNEP).
Surpassing 15,000,000 equivalent streams, the certification confirms that the
fusion of Rap Ivoire and Afrobeats now holds a firm foothold in the
international mainstream. Tieme Music was the primary architect of this
commercial triumph, executing a sophisticated rollout in partnership with ADA France
that ensured maximum visibility across European and African streaming
platforms. This infrastructure allowed Himra to maintain his authentic
"Nouchi" identity while navigating the complexities of the global
market.
Himra’s transition from raw, hardcore energy to the chart-topping appeal of a
melodic hit serves as a testament to the "Tieme ecosystem." By
leveraging a global distribution network and securing placements on major
international playlists, the Osei-Mensahs have ensured that the voices of West
African artists are heard worldwide. As legendary rapper La Fouine presented
Himra with his Gold Plate during the Zénith show, it signaled a seismic shift
for the entire Ivorian music scene. This milestone proves that with the right
strategic partnership, the next generation of African artists can achieve
gold-standard success without compromising their cultural roots.
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