Industry stakeholders at the Ghana Property & Lifestyle Expo are calling for deeper collaboration between government and private developers to tackle Ghana’s housing affordability challenges while maintaining quality standards. Victoria Agyekum, Co-Founder of the Expo, stressed that progress in the housing sector depends on deliberate policy alignment and incentives.
“The private sector must build, but
government structures and incentives are essential. Tax incentives and support
with land acquisition can reduce costs and make homes more affordable for
locals,” she said.
In its ninth year, the Expo has become
a key platform for conversations around affordability, sustainability, and
smart urban living. Developers showcased innovations ranging from solar energy
solutions to eco-friendly building materials aimed at reducing long-term living
costs. According to Madam Agyekum, sustainability is no longer optional.
“Developers are working with solar and
eco-friendly products, using our natural resources efficiently, while also
exploring affordability without cutting corners on quality,” she noted.
Flexible financing models also
featured prominently. Edith Akaho-Tay, Head of Sales at Jacob West, disclosed
that discussions are underway with banks to finance off-plan properties during
construction, easing the burden of large upfront payments.
“Most people can’t afford $150,000
cash. If banks can finance off-plan projects before completion, home ownership
becomes more realistic,” she said.
Financial institutions such as
Fidelity Bank are already playing a key role, offering long-term mortgages of
up to 20 years, escrow services to protect buyers, and title perfection to
reduce fraud.
“Due diligence and proper title
documentation are critical. Location, flood risk, and proximity to work and
schools also matter for long-term value,” said Mortgage Manager Abdul Razak
Gyimah.
Developers like Empire Domus and
Dustin Properties showcased gated communities with flexible payment plans,
smart-home features, and projected rental yields of up to 12% positioning real
estate as both a lifestyle choice and an investment vehicle.
Lifestyle brands also highlighted
their role in enhancing property value. Phillia Bumagat of Bathroom and Bedroom
Emporium GH Ltd noted that modern finishes and interior solutions are now
essential to premium developments.
“Lifestyle branding makes it easier
for homeowners to complete their homes with quality and luxury, increasing
overall property value,” she said.
As Ghana’s urban landscape evolves,
the Expo continues to serve as a convergence point for policy dialogue,
financing solutions, and innovation, reinforcing the need for structured
collaboration to deliver affordable, sustainable housing for both locals and
investors.
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