TCL Commits to Ghana’s Green Agenda at West African Regional Launch

Global electronics brand TCL has reaffirmed its commitment to innovation, sustainable technology, and strategic partnerships across Africa.

At West African Regional Launch of TCL, Nour Seklaoui, the Managing Director of TCL, praised Ghana’s efforts toward environmental sustainability and stressed that meaningful collaboration between the private sector and the government was essential in advancing the country’s green transition.

He added that TCL was not only providing energy-efficient products but also driving technological change through partnerships that support Ghana’s industrial and environmental goals.

According to Mr. Seklaoui, TCL’s growing presence in Ghana reflects confidence in the country's evolving business climate and its openness to green technologies. He emphasized that the company’s investment is aimed at supporting industrial growth, particularly in electronics and home appliances.

Sunny Yang, General Manager of TCL’s Middle East and Africa Business Group (MEABG), echoed this vision of strategic growth. She explained that TCL’s expansion in Ghana would be backed by advanced, energy-saving technologies tailored to the needs of African markets.

“This event is more than a product showcase, it’s a celebration of innovation and sustainable progress. We are focused on creating value for both our consumers and the Ghanaian economy,” she said.

Country Manager Stan Wu further announced that TCL will be a global partner of the Olympic Games from 2025 to 2032. According to him, TCL’s global outreach strategy includes partnerships with Arsenal, Call of Duty, and other platforms to connect with younger, tech-savvy consumers. “We will deeply integrate science and technology in sports nations and promote sustainable development,” he pledged.

Daniel Ray, TCL’s Regional Sales Director for West Africa, touted TCL’s global growth. He revealed that the company recorded a 24.6% year-on-year growth in the Middle East and Africa. “We became the number one ultra-large screen TV brand worldwide and the leading mini-LED TV brand,” he noted.

Marketing Manager for Ghana and Côte d'Ivoire, Mr. Dennis Fixon, gave a detailed presentation on TCL’s new lineup of advanced TVs, smart air conditioners, washing machines, and refrigerators, highlighting their smart features and energy-saving technologies.

The launch brought together global executives, government officials, dealers, media partners, and Arsenal FC ambassador Thomas Partey. It was also to serve as a platform for dialogue on how technology, sustainability, and policy must intersect to create impactful change.