Representatives of Access Bank & Mastercard in a group photo
MASTERCARD AND ACCESS BANK INTRODUCE INNOVATIVE CARD TO EMPOWER
GHANAIANS
●
New tiered proposition
brings digital finance, early financial literacy and lifestyle benefits to
Ghanaians aged 13 to 40.
In a
bold move to help empower the next generation with early access to financial
tools and knowledge, Mastercard and Access Bank (Ghana) PLC have launched an innovative, age-segmented card under
the Bank’s youth banking proposition, AccessU. This unique offering is designed
to empower Ghanaians aged 13 to 40 with essential financial solutions that
align with different life stages and evolving aspirations. This new proposition
is structured into three key life stages: teens, young professionals, and
middle-established professionals —with each stage offering tailored features
that meet the evolving financial needs of Ghanaians.
For teens, the
offering includes a prepaid or reloadable debit card with parental controls,
expense-tracking tools, and scheduled allowances, aimed at teaching budgeting,
saving, and financial responsibility. In addition, the card offers discounts on
gaming, streaming services, and educational platforms. As users transition to young
professionals, the card evolves to include a debit card paired with an
entry-level credit card, using soft credit scoring to help first-time borrowers
establish credit. This stage also introduces Buy Now, Pay Later (BNPL)
integrations for e-commerce, travel, and gadgets, along with exclusive rewards
on subscriptions such as Netflix and Spotify. The offering further supports
wealth-building with investment-backed cashback cards. For middle-established
professionals, the product expands to premium debit and credit cards that offer
travel, lifestyle, career advancement and health insurance benefits, as well as
business and SME-linked corporate cards for entrepreneurs and executives.
This initiative
is part of Access Bank and Mastercard’s broader agenda to close Ghana’s
financial inclusion gap. Ghana has a young age structure, with approximately 57% of the population under the age
of 25,
which emphasizes the importance of initiatives targeting this age group. By
providing accessible, customized financial tools at critical life stages, the
collaboration aims to cultivate a financially empowered, digitally included
generation.
“This
launch reflects our shared commitment with Access Bank Ghana to shape a more
financially confident and digitally included generation. By embedding financial
literacy and secure digital tools from an early age, we are empowering Ghana’s
youth to grow into financially responsible adults while also giving families
peace of mind and contributing to a more inclusive digital economy,” said Folasade
Femi-Lawal, Country Manager and Area Business Head for West Africa at
Mastercard.
Pearl
Nkrumah, Executive Director, Retail & Digital Banking at Access
Bank Ghana, added: “Our youth are not just the future, they are the now.
Through our collaboration with Mastercard, we are not just offering banking
solutions to young people, but we are enhancing their job market readiness,
creating recruitment opportunities, empowering young entrepreneurs, and
equipping them to achieve their dreams and impact Ghana and the rest of the
world. This is about giving them agency over their financial choices, helping
them to thrive, save, spend wisely, and dream bigger.”
As
part of the broader collaboration, Mastercard and Access Bank Ghana aim to also
design a compelling proposition for women under the Bank’s flagship women
banking initiative, the ‘W’ Initiative, further advancing their goal to empower
women financially and professionally.
The age-segmented card will be made available across Access Bank’s physical
branches and digital network. This Mastercard-Access Bank collaboration
presents new opportunities for fintechs, merchants and educational partners to
engage Ghanaians in more meaningful and responsible ways.
The
initiative also reinforces Access Bank Ghana’s positioning as a future-focused
and youth-centric bank while supporting Mastercard’s commitment to advancing
financial inclusion across Africa. The launch sets a new benchmark for how
financial institutions can support young people and their families in today’s
digital-first economy.
END
About Access Bank
Access Bank is a leading
full-service universal bank providing financial services to individuals, SMEs,
and corporations. The Bank operates from more than 700 branches and service
outlets across 24 countries in Africa and the rest of the world, including the
UAE, UK, Hong Kong, Malta, and France, along with three representative offices
in China, India, and Lebanon. Access Bank is passionate about fostering
inclusive growth, especially among underserved populations such as the youth.
With a strong focus on youth empowerment, innovation, and financial inclusion,
Access Bank continues to create opportunities for individuals and businesses to
thrive in an increasingly digital and interconnected world.
About Mastercard
Mastercard powers
economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we’re building a sustainable economy where
everyone can prosper. We support a wide range of digital payments choices,
making transactions secure, simple, smart and accessible. Our technology and
innovation, partnerships and networks combine to deliver a unique set of
products and services that help people, businesses and governments realize
their greatest potential.
Mastercard Communications Contact
Kanyi L. Mwangi
Communications Director
Access Bank Communications
Contact
Edward Nelson-Addy
Head, Corporate Communications & Brand
Management
E:
Edward.Nelson-Addy@accessbankplc.com
Interact
with Access Bank on LinkedIn: https://shorturl.at/8Sm6X
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