|Employees of Akagi Nyugyo producers of Poki|
For the first time in 25 years, the ice produced by Akagi Nyugyo suffered a catkin of 10 yen: the quivalente of 8 cents.
Despite being a irrissoria figure, to affect a price unchanged for a quarter century, the Japanese company met to apologize to its customers. In the video posted on YouTube at least 100 employees appear.
The increase was due to a surge in the cost of raw materials and production. In 1991, the year of the last increase, the company bought a newspaper page to apologize. The video posted on YouTube was seen by over a million people in less than a week