Thursday, September 10, 2015

Star Assurance launched E-Assurance

Star Assurance Company, one of Ghana’s foremost insurance brands has launched a virtual branch in addition to its existing physical branches across the country. This is in line with their business expansion strategy and enhancing distribution of insurance products to its clients.
The virtual branch is internet based and it is accessed via a web link on the Star Assurance website;  
Speaking to Mr. Kofi Duffuor, Managing Director of Star Assurance, He stated that this development is one of its kind and it is in line with the company’s strategy of leveraging technology to provide innovation and value added service to our clients and taking insurance much closer to the insuring public.
The Star Assurance E-Insurance platform offers real convenience and smart turnaround time in transacting with our customers. The idea is to make transacting business with our clients and prospects much easier and faster and to make it possible for them to check on their accounts from anywhere and at any time. 
The Star Assurance virtual branch offers customers the opportunity to open and own an online account, buy their preferred insurance products such as Motor, Travel, Personal Accident and Comprehensive Homeowner’s policy, all at the click of a button.
According to Mr. Duffuor, he noted that, “We have made everything available online in one place ensuring that our clients are able to buy policies, renew expiring ones, maintain their policies and make payments conveniently and also for us as a company to pay claims online. In order to ensure safe online transaction and guard against fraud, we have put in place a safe and secured IT infrastructure and established partnerships with credible online payment systems such as Mobile Money, Speed Banking, Visa Card, MasterCard, Visa Electron, Discover, American Express and Empower accounts. This is to make the Star Assurance e-insurance service experience as seamless as possible, putting clients in direct control of their insurance accounts”.
This service was developed with market insight and increasing use of technology coupled with increasing busy schedules of clients and prospective customers.

The focus of Star Assurance has always been to put in adequate resources to build solid partnerships and create smiles on the faces of their customers.

Monday, September 7, 2015

'Sexy girls can boost Ghana League attendance'

Ghana Football Association President Kwesi Nyantakyi has indicated that his office will explore all practicable mediums in a bid to increase attendance at local league games including using beautiful ladies to woo men to the stadium.

Kwesi Nyantakyi GNPC Shirt.jpeg
Many Ghanaian soccer enthusiasts have decried the rock-bottom spectating at Ghana League centres with the Ghana Football Dissociation being called over the coals for its inability to device innovative means of improving the current rate.

But the 48-year-old lawyer, who was recently re-elected for a third term of office has emphasized that his administration will leave no stone unturned in reviving the interest of soccer fans for the Ghana League.

And this time, the FA capo has hinted at a very freaky approach as a measure to attract more fans into the stadium, by using beautiful ladies to romanticize men to league centres.

“Me I have said this thing over and over again…we must let sexy ladies ladies enter our stadia and the men will readily follow them into the stadium to watch games”, Nyantakyi told Montie FM.

“Most of these men when they hear that beautiful girls are coming to the stadium today, they’ll all jump and follow them to the stadium…and they are going there purposely to see the ladies”.

“I remember there was one match the we brought some beautiful girls who were in nice jeans to the stadium and the girls started walking around the stadium and come and see the hysteria it created in the stands”.

“The men in the stands went into frenzy and when the ladies waved at them, come and see how jubilant they (men) were”.

“And so we must try and use all these tricks to boost attendance at the stadium”.

Earlier this year, the Communications Director of the Ghana Football Association, Ibrahim Saanie Daara suggested that the Parliament of Ghana pass a law to prevent Ghanaian free-to-air television stations from showing live foreign league matches in the country.

The former BBC staff Football attributed the low patronage of the local game to the live telecast of foreign leagues, and was of the believe that the introduction of a law to put an end to the live telecast of the foreign leagues, by local televisions would improve attendances at league centres.

Soccer fans will welcome the latest innovate idea by the CAF Exceutive Committee member and how feasible it would be in improving the deplorable attendance at match centres.

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