Tuesday, December 29, 2015

Kasapreko targets global market with ‘Sobolo, Asaana, Hausa beer’


Officials of Kasapreko say by February next year, they will begin to bottle, package and export what they describe as ‘low hanging foods’ comprising Sobolo,hausa beer, to the international market.

These local juices remain popular and also has good health benefits among the rank and file of the Ghanaian populace. It is with this rationale that the Group chairman of Kasapreko, Dr Kwabena Adjei says they intend to leverage on.

“This is our niche.This is what we did with Alomo bitters. We used the herbs from the forest and extracted the authentic flavours to introduce into our bitters and is now selling worldwide. We want to use the same system into the soft drinks industry. With our new blending machine we can now do our favourite Sobolo,Asaana,Hausa beer, we may even go into Piito but that will be long term” Dr Kwabena Adjei told B&FT.

According to him, Kasapreko plans to “pioneer the local drinks industry since the multinationals are not there yet, if they appreciate what we do, they can come and join it later” he added.

Africa is still lagging behind as far as taking advantage of its natural resources given its crops and arable land,whilst in other parts of the world, they go to great lengths in search of organic products as a shift from artificial and lab-generated food products.

However, Kasapreko Company Limited (KCL), a hitherto alcohol distillery, say they now intend to convert some of the country’s herbal resources into healthy beverages for nourishment.

The Group Chairman of KCL, Dr Kwabena Adjei, told members of the parliamentary press corps on familiarization tour of the new beverage bottling line that the company would soon start the commercial production of local non-alcoholic drinks such as “asana, sobolo and hausa beer.”

He said that would form part of the non-alcoholic beverages that the company had started producing.

Hausa beer is a home-made non-alcoholic beer which is common in Africa, while sobolo and asaana are also local drinks which are produced from roselle leaf and fermented maize, respectively.

The new plant, which was commissioned by President John Dramani Mahama on December 15, has the capacity to produce 70,000 bottles of alcoholic and 40,000 non-alcoholic beverages per hour.

It comprises a large warehouse with a loading bay, material storage areas and state-of–the-art production and packaging lines.

Dr Adjei said the company invested US$70 million into the project in order to scale up its production capacity of both alcoholic and non-alcoholic.

Dr Adjei also stated that the company was currently looking at ways in which it could produce drinks from cassava. The company recently acquired 40 per cent shares in Caltech Ventures Company Limited, an agro-based institution with expertise in cassava production and processing.

The group chairman said the company would also eventually obtain 50 per cent of its ethanol locally from the Caltech Cassava Company Limited.

According to the Ministry of Food and Agriculture, Ghana produces about 16 million tonnes of cassava, of which about 11 million tonnes is available for non-industrial (human) consumption. However, only four million tonnes of the crop which is available for human consumption is actually utilised, leaving more than seven million tonnes as surplus.

The decision of KCL to produce drinks from cassava will, therefore, help enhance the commercial use and value of the crop.

Ghana currently imports 60 million litres of ethanol annually, with KCL alone importing 25 million litres of ethanol from Brazil, Pakistan, USA and France.

The Managing Director of the company, Mr Richard Adjei, said the investment would enable the company to compete favourably on the global market.

He said KCL would continue to grow its business not only in Ghana but internationally.

Kasapreko exports about 50 per cent of its products to Nigeria, South Africa, Cote d’Iviore, Benin, UK and USA.

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