On Thursday, GoPro announced its third 360-degree video: surfing in virtual reality with Anthony Walsh and Matahi Drollet. The video release coincides with Facebook’s announcement on the same day that 360 video support is now rolling out to mobile devices (meaning it’s no longer limited to desktop).
Customers don’t just get irritated when you screw up cross-channel personalization. They jump ship. Find out how to save your bacon on this free research-based webinar with Insight’s Andrew Jones.
“We think people will share a lot more 360 content in the future, especially as technology makes it easier to record it themselves,” Facebook chief executive Mark Zuckerberg wrote in a post announcing the mobile rollout. That announcement was accompanied by a 360-degree video by ABC News, shot in North Korea.
“Viewers will not need a headset to access the new GoPro videos on Facebook,” the company said in a release. “People can discover these immersive 360 videos right in News Feed on web, iOS, and Android, where viewers can choose what angle they want to see it from.”
“On the web, the content can be explored by dragging the mouse around the video. On Android and iOS devices, viewers can drag their finger across the screen or turn the device on its side to navigate.”
Well, it’s definitely pretty neat. (Note: the video below doesn’t render in a mobile browser — though it does on desktop — so here’s the direct link to be opened up in the native Facebook app if you’re on mobile.)